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Taylor Swift is Global Ambassador for NY Tourism
Thu, 30 Oct 2014 15:59:08 +0000


American singer-songwriter Taylor Swift is the new Global Welcome Ambassador for New York City, announced NYC & Company, the tourism board for the city. The news is part of the bustling city’s new international “Welcome to New York” marketing campaign that will promote the city to domestic as well as international holiday-makers. The campaign, which will continue [...]
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The latest and hottest eyewear trends
Tue, 28 Oct 2014 17:51:20 +0000


From sassy sunglass styles to luxury prescription frames, eyewear is fast-becoming a key fashion accessory, says celebrity fashion eyewear expert Lynne Diamante, CEO of OPTX, a leading retailer of luxury eyewear. There’s nothing like a great pair of shades to make a fashion statement about who you are and what you’re all about, and Diamante has [...]
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Debra Messing teams up with Curel Skincare
Fri, 24 Oct 2014 01:55:32 +0000


Debra Messing, star of the new hit television show The Mysteries of Laura, has joined forces with Curél skincare and Direct Relief to distribute packages to those in need in October. “I am so proud to be working with Curél Skincare and Direct Relief to deliver personal care packages to homeless women and families in New [...]
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Jessica Alba is Braun’s New Beauty Brand Ambassador
Thu, 06 Mar 2014 18:32:12 +0000


Hollywood actress and beauty icon Jessica Alba has been named the new Beauty Brand Ambassador of Braun, a subsidiary of Procter & Gamble. The Golden Globe-nominated actress will be featured in a new integrated campaign for Braun which will run across TV, print and online channels as well as in-store – rolling out from March 2014. [...]
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Miranda Kerr face of H&M’s spring campaign
Thu, 13 Feb 2014 01:46:34 +0000


New York-based Australian supermodel Miranda Kerr has been roped in by Swedish fashion clothing and accessories brand H&M to star in its spring campaign. “We’re excited to let you know that Miranda Kerr is our #HMSpringFashion model! Exclusive photo preview for you!” H&M posted on its Facebook page, while also releasing a mini-video of Miranda via [...]
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Julianne Moore to pitch Turkey tourism
Thu, 30 Jan 2014 18:32:17 +0000


Hollywood actress Julianne Moore has been unveiled as the new face of Turkey tourism, and the Game Change actress is shooting in Los Angeles for a new promotional campaign. Cast members Michelle Dockery (L) and Julianne Moore pose during a media event to promote the film "Non-Stop", in London on January 30 Image credit: Reuters/Suzanne Plunkett   The Culture [...]
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Kirsten Dunst – L’Oreal Professional face
Fri, 03 Jan 2014 17:23:00 +0000


Hollywood star Kirsten Dunst is the very first L’Oréal Professionnel spokesperson and will pitch the upcoming products from the hair-care giant such as Beach Waves and Absolut Repair Lipidium. Dunst, 31, whose hair has ranged from bright or dirty blond to a fiery orange-red, shows off a slight ombre look in the brand’s first promo shot, [...]
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Fix “it” Roots Concealer – Rita Hazan
Wed, 11 Dec 2013 09:00:44 PST


Roots Fix! A revolutionary new aerosol spray for temporarily covering roots (even gray roots) quickly […]
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Restorative “it” Remedy – Clarins Day Cream
Tue, 10 Dec 2013 08:36:54 PST


All I want for Christmas are visibly reduced lines, better texture, and tone? Is it […]
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Taste “it” Parlour Adds New Menu
Mon, 02 Dec 2013 08:49:52 PST


On a shorter visit to Toronto this summer Parlour quickly became my favourite lounge. A […]
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How much does a celebrity engagement ring cost? Part 1
Thu, 28 Nov 2013 19:25:16 +0000


Can you put a price tag on true love? Some celebrities seem to think so seeing as their promises of eternal love are usually accompanied with the world’s most expensive engagement rings. For example, Jay-Z proposed to his lady love Beyonce with a $5-million worth Lorraine Schwartz diamond engagement ring. And it’s not even the most [...]
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Get Your Veil Beanie On
Wed, 27 Nov 2013 08:35:56 PST


Starting to get chilly! Fall’s go-to chapeau: the Veil Beanie! It’s got ease, overall style, […]
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Crystal Strap “it” Kaiio
Tue, 26 Nov 2013 08:35:03 PST


This is for all my girls who really hate those tops and dresses that make […]
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Power “it” To Go – iPhone Portable Charger
Mon, 25 Nov 2013 09:55:25 PST


The iGekko Power2Go Original is a portable charging unit that allows you to charge your […]
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enRoute Top New Restaurants 2013
Mon, 18 Nov 2013 11:55:05 PST


Late last month Air Canada’s enRoute magazine announced its picks for Canada’s Best New Restaurants 2013. […]
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Pink Blush Morganite “it”
Sun, 17 Nov 2013 20:43:56 PST


Forget diamonds.   Our new rock is this rose-pink jewel which is apparently cousin of the […]
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50 Most Influential People of Toronto 2013
Tue, 12 Nov 2013 08:20:34 PST


Toronto Life magazine launched the December issue and revealed the “50 Most Influential People of […]
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Miss Universe 2013 models for $1 million swimsuit
Mon, 11 Nov 2013 18:22:39 +0000


Miss Venezuela Gabriela Isler, crowned Miss Universe 2013 in Moscow yesterday modeled for the “Yamamay Million Dollar Swimsuit For Miss Universe” during an unveiling ceremony in Moscow. The swimsuit, which is handcrafted by jewellery manufacturer Dinacci, consists of nearly 200 carats of gemstones such as diamonds, emeralds and rubies, according to Yamamay. Isler, 25, told reporters: [...]
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L’Oreal Paris Women of Worth
Tue, 05 Nov 2013 18:06:41 +0000


L’Oreal Paris has unveiled the 2013 Women of Worth honorees, celebrating 10 women who are pursuing their passions to accomplish the extraordinary. Bound by a deep sense of purpose and appetite for change, this group of women will join the community of 70 esteemed Women of Worth honorees from the past eight years. Tackling society’s most pressing [...]
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TOPSHOP New Kate Bosworth Collection
Wed, 30 Oct 2013 10:55:52 PDT


We all know It-Girl Kate Bosworth for her Boho-chic style, but she has broken this […]
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Sofia Vergara launches furniture collection
Tue, 29 Oct 2013 18:21:57 +0000


Modern Family star Sofia Vergara has launched the Sofia Vergara Collection comprising beautifully crafted, contemporary designed furniture groupings for living, dining and bedrooms along with accessories. Named as one of the world’s most powerful Latinas by Forbes Magazine, Sofia Vergara has been nominated four times for an Emmy and three times each for the Golden Globe [...]
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Get Halloween Spir”IT”
Tue, 29 Oct 2013 09:40:12 PDT


My usual thought of Halloween: sweet treats & stereotypical costumes. This year though, the spirit […]
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Color “it” Pale Pink Trend
Mon, 28 Oct 2013 07:24:02 PDT


Maybe it’s the summers Kool-Aid stained locks that has inspired the fall trend of pale ...
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18,980 Good Hair Days – Mary Tripi
Thu, 17 Oct 2013 10:12:25 PDT


Whirlwind move to Toronto, but we’re back! The It Lists’ Editor will be reporting from ...
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Touch “it” Tech – Vancouver Public Library
Wed, 25 Sep 2013 10:21:36 PDT


Libraries are in the middle of a massive disruption and many are looking to technology ...
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Burberry Leather Lace Trench Coat
Mon, 23 Sep 2013 09:37:14 PDT


This Burberry Prorsum Laser-Cut Leather Trench Coat sports all the classic elements of the collection’s ...
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Split “it” Decision – Centre Hair Parts
Wed, 18 Sep 2013 09:37:39 PDT


To part, or not to part? A spill over from the runways you’re bound to ...
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Dinner by Design – Media Preview Vancouver
Tue, 17 Sep 2013 09:33:08 PDT


The Media Preview of GE Monogram Dinner by Design blew people away. Count me as ...
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Claire Barrow Lampshade Hats & Fashion Doodles
Mon, 16 Sep 2013 09:47:05 PDT


For the last 13 years, Fashion East has been providing a shared platform for the ...
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Flat Out Fab “it” Flats
Wed, 11 Sep 2013 09:35:55 PDT


I’m pretty much loving these Jay Adoni Red Carpet Oxfords at Anthropologie. Flats can be ...
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Zara Home Opens First Canada Store
Tue, 10 Sep 2013 09:40:36 PDT


Think on-trend home decor & affordable prices. The Spanish-based brand Zara has finally brought its ten-year-old decor ...
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Dinner by Design Kicks-off IDSwest
Mon, 09 Sep 2013 12:50:34 PDT


Dinner with a side of design? Heck, yes. GE Monogram Dinner by Design is a ...
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Robert Pattinson new dace of Dior Fragrance
Thu, 05 Sep 2013 18:50:39 +0000


Hollywood star celebrity of Twilight-Kirsten Stewart-fame Robert Pattinson has been roped in as the new face of French luxury brand Dior Homme Fragrance.
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Sebastian Vettel named Braun’s global ambassador
Tue, 27 Aug 2013 17:30:18 +0000


Triple Formula 1 world champion Sebastian Vettel has been named as the new global ambassador for Braun’s male power grooming range, marking the launch of the Braun’s global campaign “Hold on to your Dreams”. The announcement was made at the Formula 1 Circuit of Spa-Francorchamps after Vettel celebrated winning the Belgian Grand F1 Grand Prix (pic [...]
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The It Lists is on a Break – See You in September
Fri, 16 Aug 2013 17:34:43 PDT


We’re on a little writing break. Wish it was for holidays, but our Editor is ...
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Sherri Hill ropes in Sadie Robertson for prom dress
Wed, 14 Aug 2013 17:38:41 +0000


Sherri Hill, the designer for prom, red carpet, pageant and social occasions, has teamed up with Sadie Robertson from Duck Dynasty to create an original collection of prom dresses for Spring 2014. The “Sadie Robertson Live Original” collection by Sherri Hill is retro inspired, has “Willie approved” dress lengths and has something for every prom girl. Teenage [...]
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Deighton Cup Weekend at the Races 2013
Thu, 08 Aug 2013 10:00:53 PDT


No wonder I’m over the moon excited for Deighton Cup, Vancouver’s own version of the ...
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Outside the Box Blazer
Wed, 07 Aug 2013 11:05:27 PDT


A statement jacket is a must for everyone’s wardrobe, and this box blazer nails it ...
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Mix-and-Match “it” Beleza Bikinis
Tue, 06 Aug 2013 10:50:09 PDT


Smack-dab in the midst of summer the scavenger hunt is on for the perfect bikini ...
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Uma Thurman leads Campari Calendar 2014
Sun, 04 Aug 2013 18:19:13 +0000


Campari has unveiled iconic film star and Hollywood celebrity Uma Thurman as the star of the Campari Calendar 2014, which will be captured by noted fashion photographer, Koto Bolofo. The iconic, edgy actress takes the lead in the 2014 edition of the Calendar which is entitled ‘Worldwide Celebrations’, with each month focusing on a unique festival [...]
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Center of Gravity – Survive “it” Pt.2
Wed, 31 Jul 2013 08:43:35 PDT


Promised you a Festival Part 2 and here it is!  Center of Gravity is RIGHT ...
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Crank up your Style
Tue, 30 Jul 2013 11:00:58 PDT


Ok so we are saying it, the white ear buds are out – and loud ...
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Daniela de Jesus new face of Maybelline New York
Mon, 29 Jul 2013 18:38:46 +0000


Mexican supermodel Daniela de Jesus has been roped in as a spokeswoman for the global cosmetics brand Maybelline New York. With this, Daniela joins a notable group of spokeswomen, which includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, Jessica White, Charlotte Free, and Frida Gustavsson. “Maybelline New York is delighted to have [...]
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Center of Gravity – Stand Out Style “it” Pt.1
Mon, 29 Jul 2013 10:42:38 PDT


Oh how I love social summers! After successfully conquering  Keloha Music & Arts Festival it’s big ...
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Mirrored “it” Shades
Wed, 24 Jul 2013 09:35:28 PDT


If you haven’t treated yourself to a brilliant new pair of summer shades it’s still ...
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Diner en Blanc Vancouver – Mad Hatter “it” Style
Wed, 24 Jul 2013 13:08:49 PDT


One day Vancouverites came across a Cheshire Cat in a tree. “Which road do I ...
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Shakira roped in as face of P&G’s newest brand
Wed, 24 Jul 2013 18:13:12 +0000


Multi-platinum artist and two time Grammy award-winning star Shakira is the new ambassador for 3D White, a P&G brand known for creating whiter, brighter smiles, in a move that marks the brand’s first-ever celebrity global partnership. Shakira, 36, will help launch the latest additions to the Oral-B and Crest 3D White collection of award-winning products, appearing [...]
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hello world we’re testing
Tue, 23 Jul 2013 20:16:34 PDT



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Max Mara picks Jennifer Garner
Thu, 18 Jul 2013 19:36:04 +0000


Hollywood celebrity Jennifer Garner has been roped in global fashion company Max Mara as its first celebrity spokesperson. For Garner, it’s her debut in her first fashion-and-accessories ad campaign. “I like the size of the JBag,” Garner said in a Max Mara press release. “I like that it’s big enough to carry anything you want to stuff [...]
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Oprah’s Make-Up Artist’s Collection Launches in Canada
Thu, 18 Jul 2013 10:07:21 PDT


What do Oprah Winfrey, Beyonce Knowles & Canadians have in common? Beauty expert Derrick Rutledge. ...
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Best Dressed for Less Sale
Sat, 13 Jul 2013 10:39:07 PDT


I had a blast this week with a bunch of fashion media friends at Coquitlam ...
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“it” Festival Looks by Topshop x Kate Bosworth
Thu, 27 Jun 2013 10:22:04 PDT


When I think of summer music festivals the first few things that come to mind ...
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Kate Moss face of Stuart Weitzman’s Fall drive
Thu, 27 Jun 2013 18:26:52 +0000


Kate Moss, the fashion celebrity from the UK, is the inspiration behind the Fall campaign for a new Stuart Weitzman luxury brand collection. The styling of the dramatic black and white images, photographed by Mario Testino, aims to mirror the supermodel’s effortless signature look. Since Moss was an originator of this aesthetic, Stuart Weitzman decided to use [...]
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Chic “it” Eyewear
Wed, 26 Jun 2013 12:55:37 PDT


British designer Stella McCartney has officially launched an optical collection – and let me just say, ...
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Dream “it” – Chanel Jardin de Camélias Collection
Tue, 25 Jun 2013 09:28:42 PDT


Loco for Coco? Chanel’s new high-end jewelry collection, Jardin de Camélias, boats 90 drool-worthy, must have “it”, can’t ...
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Target Grows “its” Roots in Canadian Soil
Wed, 19 Jun 2013 09:44:12 PDT


In the Canadian apparel industry, there is one classic brand that oozes nostalgic comfort and ...
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#WatchHungerStop with Michael Kors
Tue, 18 Jun 2013 09:35:50 PDT


Iconic fashion designer Michael Kors and influential film star Halle Berry have joined forces with ...
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Miss Connecticut Erin Brady crowned Miss USA 2013
Mon, 17 Jun 2013 19:02:41 +0000


Miss Connecticut USA, Erin Brady, has been crowned Miss USA 2013 the 62nd Annual MISS USA Competition from Planet Hollywood Resort & Casino in Las Vegas. Brady, a 25 year-old from East Hampton, Connecticut and is a Financial Accountant for Prudential Retirement in Hartford, Conn. She graduated from Central Connecticut University with a degree in Finance [...]
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Marc “it” with Krink
Mon, 17 Jun 2013 10:31:09 PDT


Marc Jacobs‘ Bookmarc does it again, and this time Krink Markers is the culprit behind their latest artsy accessory collab. So if you ...
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Festival Fringe “it” Trend
Wed, 12 Jun 2013 07:58:25 PDT


Goodbye Gatsby fringe (see you in fall) hello festival fringe! Fringe is already a hot ...
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Frida Gustavsson new face of Maybelline New York
Tue, 11 Jun 2013 18:33:26 +0000


Stunning Swedish supermodel Frida Gustavsson has signed up as the new face of Maybelline New York, the global cosmetics and beauty brand. With this, Gustavsson joins an A-list of spokeswomen that includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, Jessica White and Charlotte Free. “A Maybelline New York woman is strong and [...]
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Kick “it” with Marylin Monroe
Mon, 10 Jun 2013 11:00:43 PDT


Take a walk in Marilyn’s shoes –no, I mean really now you can take a walk in Marilyn Monroe’s ...
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Anna Sui’s “it” Travel Gear
Wed, 05 Jun 2013 09:50:00 PDT


Designer Anna Sui and Tumi Luggage have teamed up to bring us some trendy and ...
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J. Crew Opens Vancouver – Ladies Only
Tue, 04 Jun 2013 09:40:49 PDT


Vancouver media, fashionistas, and socialites descended on Pacific Centre to celebrate the opening of J. ...
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My Little Chloe – Smell “it”
Mon, 03 Jun 2013 09:40:27 PDT


There is something about the Chloe’s My Little Chloe set that just makes me smile. ...
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All eyes on Vanessa Williams as she takes on Clear Eyes
Fri, 31 May 2013 08:12:35 +0000


Actress and producer Vanessa Williams, the first African-American woman to be crowned Miss America (1984), has joined leading eye care brand Clear Eyes as its new spokesperson. Williams, 50, will star in a national advertising campaign, which will include several new television commercials that begin airing in June, and will also appear online in digital ads, [...]
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Embellish “it” Denim Trend
Thu, 23 May 2013 09:05:51 PDT


Give your denim a make-over this spring as we wait for those warm summer months ...
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Chuck Norris and Gena Norris named MAX ambassadors
Thu, 23 May 2013 03:46:44 +0000


Chuck Norris and his wife Gena Norris will serve as media campaign spokespersons and worldwide ambassadors for MAX International, a global health and sports nutraceutical products firm. Available in eight countries, MAX’s patented nutrients and nutritional products were developed by their chief scientist Herbert T Nagasawa, PhD a forty-year professor of Medicinal Chemistry and Toxicology [...]
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Photo print it, “it” trend
Wed, 22 May 2013 09:32:45 PDT


In case you haven’t noticed, there is a digital print craze among us. We are ...
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Caroline Wozniacki, Bryan Brothers team up for EFactor
Tue, 21 May 2013 17:39:43 +0000


Global tennis celebrities Caroline Wozniacki and the doubles pair pair Mike and Bob Bryan are partnering to join the network of EFactor, the world’s largest niche social network for entrepreneurs. In an effort to increase public interest in VIP membership, EFactor is launching several partnerships, with a calendar of related events, for the benefit of its [...]
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Light “it” Up: Mini Fireplace
Tue, 21 May 2013 08:59:11 PDT


With summer comes bonfires, and with Japanese designers Ryosuke Fukusada and Rui Pereira comes a cute mini indoor or ...
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Natasha Bedingfield singer for Royal Princess naming
Thu, 16 May 2013 18:29:32 +0000


British pop star Natasha Bedingfield will be the featured performer at Princess Cruises’ inaugural celebration next month for its newest ship, Royal Princess in Southampton. The globally acclaimed artist will make a special appearance at the celebration on June 13, where the Duchess of Cambridge will officially name the ship. “We’re excited to have Natasha Bedingfield lend [...]
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Crisp Ruffles – Spring “it” trend
Wed, 15 May 2013 12:50:04 PDT


The runways are bringing us a ton of minimalism for 2013. In case that is ...
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Sphere “it” with EOS Lip Balm
Tue, 14 May 2013 21:18:56 PDT


Ladies, the ultimate evolution of smooth is finally here – and it comes in the ...
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