Hanes Brands - A Great Example of Market Driven Innovation

One of the most popular American clothing manufacturers is Hanes, and for good reason. Hanes produces underwear, socks, sleep ware, intimate apparel and casual clothing for children, men and women. Since the inception of the company in 1901, they have stressed quality and value, as well as innovation. These values have served them and their customers well and it is easy to see why Hanes is currently one of the fastest-growing clothing brands in the nation.
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