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Brian Atwood to Launch (Slightly More Affordable) B Brian Atwood


Tue, 31 Aug 2010 18:55:37 +0000

Brian Atwood to Launch B Brian Atwood

Brian Atwood today announced that he will collaborate with Jones Apparel Group to create B Brian Atwood, a new footwear and accessory line that will be the contemporary counterpart to Brian Atwood's high-end, luxury shoe business.

B Brian Atwood will be sold in better department stores and specialty retailers beginning in fall 2011, followed by the launches of B Brian Atwood handbags and jewelry slated for 2012. Footwear under the B Brian Atwood brand will retail for $200 to $400 for core items and up to $600 for boots.

I was excited when I first heard the news—Atwood is a celebrity fave and his stunning creations are seen all over the red carpet—but the price range is still out of reach. For me, at least. Oh well!




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